Breakthrough Solutions to Drive Commercial Strategies for Optimal Revenue GenerationThe travel industry currently is booming. According to Airport Council International, globally the percentage increase in passengers year on year is 5.8%. This includes both international and domestic travelers. The Asia Pacific region poses the third largest increase in passengers with an increase of 9.9%. While there are more flights, competition is stiff, especially since budget airlines are pushing for lower costs. Non-aeronautical revenues becomes of greater importance in order to increase the airport’s profitability. Airports and concessionaires need to look at issues such as dwell time and the retail experience to encourage passengers to open their wallets. Non-aeronautical revenue is also a way for airports to diversify their revenue. Air Travel is unpredictable as a sudden increase in oil prices for instance may affect the number of air travelers as demand is elastic. Other unpredictable factors include natural disasters or health pandemics. One way to safeguard revenue is to build up non-aeronautical revenue from non-passenger related sources such as commercial development, building/land lease, recreational facilities among others. The 7th Annual Maximising Non-Aeronautical Revenue through Airport Services Summit will bring together the top airports and concessionaires to share their proven solutions and best case studies to capitalize on the current upturn in the market.

Attend this event to learn more about: 

·         Taking advantage of the upturn in air travel to increase the spend per passenger

·         Building a winning retail environment

·         Creating a seamless travel experience for your passengers from their home to the plane

·         How to work successfully with the terminal planning team in order to maximise revenue from inception and during refurbishments

·         Managing the airport’s real estate portfolio and offsetting any downturns

·         Delivering quality of service as the prerequisite for brand building

·         Maximising food & beverage trends as one of the more successful revenue generators in an airport

·         Implementing incentives and promotions to reinstate consumer confidence Date of event:Main conference: 06-07 October, 2011

Workshop+site tour: 05 & 08 October, 2011

Venue of event: Kuala Lumpur Malaysia

Benefits of Attending Include:

•  Increase your performance through a radical reconsideration of your non-aeronautical revenues 
•  Case study insights on how to build efficient world class airport cities
•  Redesign your current business strategy to fit the current economic climate and ensure business returns on the bottom line 
•  Create a stress free environment as happy travellers translate into spending customers
•  Learn innovative methods and promotions to grow revenues from 16 international sessions